KENYA AGREES WITH GLOBAL SOCIAL MEDIA NETWORKS ON CONTENT MONETIZATION

Kenya has reached agreements with global digital platforms on the monetization of content.

President William Ruto said Youtube, X.com (formerly Twitter) and Facebook have agreed to push for revenue earning from content created by the youth.

He noted that the Government has engaged the leadership of the said firms with the aim of creating opportunities for gifted Kenyans.

“The establishment of a robust creative economy is our priority,” he said.

President Ruto noted  that converting  talents into livelihoods requires commercial acumen.

He spoke on Wednesday at State House in Nakuru County during the 95th Kenya Music Festival Winners’ State Concert.Here the president said that he will Thursday (tomorrow), have talks with the global Chief Executive Officer of Tik Tok Shou Zi Chew on content moderation and monetization.

“We want to agree on a mechanism to moderate content on Tik Tok so that we can reduce negative content and leverage on monetization that will benefit more people.”