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LG Electronics (LG) East Africa on Monday June10, 2024 planted 300 trees in the Karura Forest Reserve in Nairobi Kenya as part of its World Environment Day activities.

The exercise part of LG’s annual environmental protection and sustainability plans , was held under the theme ‘Optimism Your Environment’ drawing from the ongoing LG campaign ‘Optimism Your Feed’ which has the company collaborating with influencers to populate social media timelines with positive and encouraging content.

Sixty LG employees planted five indigenous tree seedlings each in the Sigiria block of the forest, with the company committing to support the care of the planted trees for three years.

The activity was conducted in partnership with Friends of Karura (FKF), a Community Forest Association that is dedicated to the preservation of the Karura Forest.

“LG is honored to contribute to the preservation of Karura Forest, an ecological treasure for Nairobi. Today’s tree-planting exercise reflects our shared commitment to safeguarding our environment. We also aim to use such engagements to inspire positive change and promote a greener, more sustainable future,” said LG’s Managing Director for East Africa, Dongwon Lee.

Karura Forest, the largest of Nairobi’s three main gazetted forests (the others are Ngong and Oloolua), covers 2,526 acres. It features three rivers, a 49-foot-high waterfall, bamboo groves, caves, wetlands, and 31 miles of walking trails.

LG’s commitment to the preservation of natural environments goes beyond tree planting; the company has a sustainability and environmental policy that stipulates key environmental goals, including the reduction of carbon emissions generated by both its processes and products.

LG OLED TVs for example, have a simpler structure and fewer components, making them lighter than the LCD’s. The LG 65-inch OLED evo is made of ultra-light composite fiber, and requires only 40 percent of the plastic typically used in an LCD TV of the same size screen. It also weighs 20 percent less.

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